TBD is an event series hosted by Five that focuses on all things product—strategy, research, design, development, and growth marketing.




w/ Steve Portigal

Opening talk

To Be Defined, To Be Designed, To Be Developed.

What are we building, and why? Will people use it? Will they love it and recommend it? How can we answer these questions before spending a significant amount of time and energy before building a project that we haven't user-validated or user-tested?

Join us for our first, this time online, FIVE TBD conference with a renowned user research expert, Steve Portigal. During his talk "Stop Solving Problems," Steve will take a step back from a problem-solving mindset and talk about how you can discover more significant opportunities for your product design.

MON, MAY 18, 2020 (5PM CET)


Series of four online workshops with Steve Portigal

We all learn best about new things by doing them. Steve designed four online sessions during which he will teach and have you practice the skills needed to understand the difference between surface observations and interpreted insights:

1. Problem Framing: Research Logistics and Planning
2. Contextual Methods: Interviewing Best Practices
3. Analysis & Synthesis
4. Ideation: Influence/Impacting the Organization; Drill Down

To find out more details on the workshop classes, click here.

If you want to become one of the lucky few to attend the user research workshops, there’s a catch! Be quick to apply and tell us which one of our FIVE peeps would recommend you to take part.

When registering for the workshops, all four classes are mandatory.

TUESDAY, MAY 19, 2020 (6PM CET)
Apply for workshopS

Sorry, our workshops reached full capacity!




User research expert and author https://portigal.com/

Steve Portigal is an experienced user researcher in the San Francisco Bay Area who helps companies harness the strategic power of insights. He is the author of the classic Interviewing Users: How To Uncover Compelling Insights and Doorbells, Danger, and Dead Batteries: User Research War Stories. He’s also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations.


18th MAY (5PM CET)

Talk + Q&A: “Stop solving problems”

19th MAY (6PM CET)

Class 1: Problem Framing; Research Logistics and Planning

21st MAY (6PM CET)

Class 2: Contextual Methods; Interviewing Best Practices

26th MAY (6PM CET)

Class 3: Analysis & Synthesis

28th MAY (6PM CET)

Class 4: Ideation; Influence/Impacting the Organization; Drill Down



TBD will take place entirely online, so the good news is there's no need for travel, and pants are optional!